Transaction Processing & Electronic Payment Solutions

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• Credit & Debit Card Processing
• eCommerce Solutions
• Customized Gift Cards
• Loyalty Rewards Programs
• Check Acceptance Services
• Other Services

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Merchant Solutions for your business.

Debit Card Processing

Costs less to process - Funds are guaranteed - Receive your money faster

How It Works

Debit cards work with the same ease as credit cards and allow customers to deduct funds for purchases directly from their bank account (usually their checking account). Pure debit cards require a PIN number to be entered before a purchase can be completed. Many people refer to the Visa/MasterCard Check Cards as debit cards since they do the same as true debit cards, except for the fact these Check Cards do not require a PIN number to make purchases. You can easily identify Check Cards as they will have the familiar Visa or MasterCard logos on them.

Unique Savings for Retail Stores

With the addition of a PIN Pad, you can reduce your processing costs by accepting debit cards. If your swipe terminal includes an internal PIN pad, you're set. If not, you will want to invest in an external PIN pad.

Processing debit/check cards as a regular credit card transaction can mean paying twice the amount for processing. By using a PIN pad for debit transactions you only pay a per transaction fee (between $0.35 and $0.55), but no discount rate of any kind. It should be noted that in order to incur ONLY a per transaction fee the customer MUST input their 4-digit PIN number into the PIN pad. If the customer doesn't enter their PIN number, the transaction becomes more like a credit card whereby the typical per transaction and discount rate will be charged.

Pure debit cards like Star, MAC, Honer, NYCE, Pulse, Interlink, and Maestro will only incur a per transaction fee because the customer must input their PIN number in order to use the card -- it's optional for Check Card customers. Encourage customers to enter their PIN, it will save you money. This is ONLY available for retail establishments.

If you're an Internet merchant you will still incur the same charges for debit card processing as you do with credit card processing. There is currently no special debit card acceptance system in place that only incurs a per transaction fee for Internet businesses.

Debit Card Case Study

Here's an example to show you the savings by using a PIN Pad.

Debit/Check Card processed as a credit card sale vs. Debit/Check Card processed using a PIN pad:

Think how much you can save in processing costs every month!

Debit Processing Benefits

• No charge backs
• Reduced employee theft
• Ability to offer a cash-back option to customers
• Increased revenues
• No discount rate, only a per transaction fee
• Reduced risk of bad check losses

Who Needs This Debit Card Processing?

Debit card processing is a good additional processing solution to credit cards. It is also the fastest growing way to pay for orders, topping credit cards. Any business no matter what industry can benefit from accepting debit cards. The convenience of not having to write out a check is something that can really draw people to use their debit card to make purchases. Retail merchants can certainly save themselves money by investing in a low cost PIN pad to connect to their swipe terminal.

First National Merchant Solutions can set up your business to reduce your discount rates by establishing Debit card processing for your business. FNMS is registered with most regional and national debit networks. So, no matter where you or your customers are located, we can typically handle your debit processing needs.

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